ELAICHI

Indian handcraft textiles belong in your everyday wardrobe , not just your festive one . Elaichi is built on that . We work with Indian textiles in bold , alive palettes and cut them into contemporary silhouettes that fit everyday life - not just celebrations . The craft is old , the intention is intentional , and the clothes are made for the woman who reaches for something different and colorful on a regular tuesday without needing a reason . Heritage in the cloth . Freedom in the wearing .